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How ImpactMap works

Introducing ImpactMap 2.0

ImpactMap help nonprofits succeed by
simplifying program planning, outcomes
measurement, and impact reporting.


  • Plan Programs

    Create program strategies visually and easily with the Design feature in ImpactMap. No need for complex logic models and theories of change.

  • Measure outcomes

    Track program progress simply with the Metrics That Matter ("MTM") feature. Gather indicator data in real time from your PC, phone, or tablet.

  • Show funders impact

    Raise (and keep) funds for your program by showing funders success using the View feature in ImpactMap.

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Our mission

Create simple software that makes a difference
to the performance of the philanthropic and
nonprofit sectors.

The story so far.

ImpactMap 1.0

We created ImpactMap 1.0 because we
couldn’t find any modern software tools that
supported the whole process of planning,
measuring, and managing impact.


Use ImpactMap 1.0 to develop your logic model.

Read the feedback below on ImpactMap 1.0 from real users. We learnt many lessons and we are building them into the new ImpactMap 2.0.

  • Exactly right. Translate strategy into action. Show results and the gap. Roll up into a message about the impact.

    Boeing Global Corporate Citizenship
  • Stay within one tool. See how it all fits together and articulate this. Translate strategies into activities and resources. Want to roll up and down from the big picture to project specifics.

    South Carolina Public Health Training Center
  • ImpactMap helps them ‘tell their story’ for a program and as a ‘platform for feedback’ and a way to ‘adjust their plans’.

    Northumberland Child Services
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What have we learned?

The new ImpactMap needs to be simpler, better, and work along side you to amplify your impact.

Sign up for early access to
ImpactMap 2.0

The team


John Finneran

John thinks nonprofits deserve the most useful software tools possible.

That’s why ImpactMap 2.0 is built around the principles of simplicity and practicality. The son of a carpenter, John is a craftsman too, but his materials are words. He specializes in distilling complex subjects into clear, concise, and actionable information.

As an author, he has written a book on getting the most value from technology, The Business Case Checklist, along with 32 articles for The Motley Fool.  Based in New Jersey, John is an Oxford University law graduate and a Chartered Financial Analyst (“CFA”).

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Juergen Roeck

Juergen is a seasoned technology innovator and product architect with over 17 years of experience.

Juergen started his entrepreneurial career early, turning a two-person company (based in Germany) into an organization with over 300 employees. He has architected technology solutions that improve performance and productivity across a range of industries including financial services, telecommunications, and the nonprofit sector.

Based in San Francisco, Juergen is preparing his two young sons for the future, by raising them with fluency in three languages.

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Cristi Beres

Cristi began his career as a programmer analyst in Europe after his Masters in Electronic Engineering.

Based in Canada, Cristi has a talent for solving complex technical problems and leading software development teams spread across the globe. He has held technology management positions across a range of organizations including the Ontario Ministry of the Environment and WorldVision.

In addition to his role with ImpactMap, Cristi serves as a technology advisor on the boards of several prominent Canadian organizations.

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Andrei Gyorfi

Andrei is a multidisciplinary designer with a passion for technology and human-computer interaction.

He received a Bachelor of Science (B.Sc.) degree and a Master of Science (M.Sc.) degree in Computer Software Engineering from the "Politehnica" University of Timisoara. Andrei combines the training of a software engineer with design expertise. His skills range across Information Architecture (IA), Interaction Design (IxD), User Experience (UX), and User Interface (UI).

Based in Romania, Andrei recently joined the ImpactMap team and is responsible of shaping the user experience of the platform.

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